A-D Typology of TV Viewers

  • Daniel Kotrc
Keywords: no keywords

Abstract

We can distinguish the types of TV viewers in quantitative (capacity of viewing) and qualitative (activity/passive) aspects, and their synthesis (A-D types of TV viewers).
We documented the dominance of television and radio in cares of 595 adolescent respondents.
Practical possibility of using of A-D TV viewers types (and differentiation of TV viewers by capacity of viewing or their activity/passive) has approved.

Author Biography

Daniel Kotrc

Faculty of Science, University of Zilina, Slovakia

Published
2007-06-30
How to Cite
Kotrc, D. (2007). A-D Typology of TV Viewers. Communications - Scientific Letters of the University of Zilina, 9(2), 48-51. Retrieved from http://journals.uniza.sk/index.php/communications/article/view/1129
Issue
Vol 9 No 2 (2007)
Section
Articles