Simplification of Marketing Scheme for Business Start-Ups

  • Jakub Soviar
Keywords: marketing, marketing planning, simplification, business start-up, marketing management

Abstract

This paper deals with the topic of marketing planning simplification in order to use it for start-ups in the field of small & medium enterprises. There are 11 main question areas which can be used for logical and empiric marketing approaches. These questions are elaborated on the basis of standard marketing planning methods and approaches from the literature given in references.

Author Biography

Jakub Soviar

Department of Management Theories, Faculty of Management Science and Informatics, University of Zilina, Slovakia

Published
2011-12-31
How to Cite
Soviar, J. (2011). Simplification of Marketing Scheme for Business Start-Ups. Communications - Scientific Letters of the University of Zilina, 13(4), 55-57. Retrieved from http://journals.uniza.sk/index.php/communications/article/view/880
Issue
Vol 13 No 4 (2011)
Section
Articles